Sets of designs for YMCA's chair yoga course
In this project, we were asked to find a sign or an advertisement, and transform it into a series of deliverables that should be well-design and engaging while staying true to the content presented. I designed several deliverables that visually work as a system to Promote YMCA's chair yoga course. My final deliverables were a booklet, a set of posters, and a website.
The entire visual style presented a feeling of health, relaxation, and calm. To convey this, the overall color tone to neutral yellow and brown. The lines have a sense of extension and stretching to represent the stretching in yoga. The balance of rectangular shapes resonates with the characteristics of yoga.